The Bones Agency
The Bones Agency represents the underlying framework that makes brands move.
Just like bones support the body, we build the strategic and creative foundations that help businesses scale with purpose and momentum.
OUR SERVICES
Every engagement is customized.
We don’t offer one-size-fits-all solutions.
We build what your brand needs to move.
BRAND FOUNDATION
Where structure meets strategy.
- Brand strategy & positioning
- Naming and brand architecture
- Visual identity & logo systems
- Brand messaging & voice
- Brand guidelines & toolkits
Creative Direction & Design
Thoughtful, tailored, and visually compelling.
- Creative direction & art direction
- Campaign concepts & storytelling
- Print, editorial, and environmental design
- Photography & video direction
- Experiential & event-based marketing
Digital & Content
Designed to connect… and convert.
- Website creative & optimization (UX-focused)
- Social media strategy & content direction
- Content planning & editorial calendars
- Paid digital creative (ads, landing pages)
- Ongoing creative support & retainers
Growth Strategy & Marketing
Built to scale with intention.
- Go-to-market strategy
- Integrated marketing strategy
- Performance marketing & analytics
- KPI tracking & optimization
- Audience, channel, and funnel strategy
Consulting & Partnerships
Hands-on, collaborative, and custom.
- Brand audits & opportunity mapping
- Functional creative & marketing leadership
- Campaign planning & execution oversight
- Cross-functional alignment & workshops
MAKE NO BONES ABOUT IT
We believe the most effective brands are built from the inside out. That means clear positioning, thoughtful strategy, and creative execution that all work together to support growth.
What sets The Bones Agency apart is our hands-on approach and highly optimized partnership. As a two-founder team, every client works directly with both sides of the brain: creative direction rooted in brand, design, and storytelling, paired with analytical strategy focused on growth, performance, and long-term clarity. There’s no handoff, no dilution — just thoughtful collaboration and work that’s built with care.
The Bones Agency was founded on the belief that great partnerships produce great outcomes. We combine the polish and precision of a high-end agency with the agility and involvement of a small, dedicated team.
We don’t just make brands look good. We build what holds them together, so they can move forward with confidence, consistency, and momentum.
LAUREL GABEL
Laurel is the Creative Director and co-founder of The Bones Agency, leading brand strategy, design, and creative direction for clients across industries.
With a background in film and photography, Laurel began her career in production, working on sets and creative teams before transitioning into agency life. There, she found her niche at the intersection of storytelling, visual design, and brand strategy, blending multiple creative disciplines into cohesive, high-impact, award-winning brand systems.
Laurel has collaborated with a wide range of clients—from fashion designers and professional athletes to global and national brands including Tom Ford, Hugo Boss, Bud Light, Wegmans, The Mint Museum, Supercuts, and more—across both B2B and B2C environments.
Laurel is passionate about building brands that do more than look beautiful. Her work is rooted in experiential thinking, creative problem-solving, and pushing beyond conventional approaches to create meaningful, memorable brand experiences.
SHANNON PEARSON
Shannon is the Strategy Director and co-founder of The Bones Agency, where she leads growth strategy, digital marketing, and performance-driven brand systems. Fueled by an excellence mindset, she specializes in aligning strategy, execution, and analytics to help brands scale with clarity and intention.
Shannon built her career in luxury hospitality, drawn towards storytelling, service, and human connection. She is passionate about building marketing ecosystems that do more than generate leads — they cultivate engaged communities, strengthen brand equity, and support long-term growth.
As a strategic leader, Shannon is relentlessly focused on outcomes and sustainability. She brings a big-picture perspective to every engagement, ensuring that brand platforms are designed to evolve, adapt, and perform over time. Her work emphasizes alignment across teams, channels, and objectives, creating systems that move businesses forward with purpose. She believes that when
people feel supported and empowered to do their best work, brands naturally follow. That philosophy shapes how we partner with our clients — collaboratively, thoughtfully, and with an eye toward what’s next.
HAVE A BONE TO PICK?
